Types of Eco-Friendly Packaging
There’s a huge drive right now for individuals and businesses to be more environmentally friendly. Choosing the right type of packaging materials for your product is a great way to help the environment. We’ve put together a quick list of eco-friendly packaging
options that you may want to start using right now:
The most obvious type of eco-friendly packaging is anything that’s recyclable. Luckily, this isn’t hard to achieve. Raw materials used for packaging are easy to come by in the modern day. If you want to go one step further, compostable packaging is an even more attractive choice for those trying to lower their carbon footprint.
Many of today’s consumers love to buy items that are in packaging made from recycled materials. This shows the company making the products cares about the environment. If you choose to go this route, make sure that you put this information on the packaging consumers will be aware.
Depending on the type of industry you’re in you may be able to place your product in reusable packaging. This means the packaging can be re-purposed to hold other items or serve some other function. To give you a couple of examples, plastic bottles and glass jars can often be reused for future consumption, storage, etc.
Corrugated Bubble Wrap
Bubble wrap has been used for decades to help cushion products either inside their packaging or as shipping materials. Corrugated bubble wrap has become more popular in recent years because it’s much more eco-friendly. This bubble wrap is made of up-cycled corrugated cardboard that’s been given second life as a cushioning element.
Recycled Air Pillows
Air pillows are another cushioning item that have gained a lot of popularity in recent years. These inflatable bags of air are more eco-friendly because they can be reused, recycled, and are even biodegradable. Since most of their size is nothing but air, less plastic needs to be produced and transported. This means they need less energy and use much less material than other types of cushioning items.
Once you start diving into all the packaging options out there, you might be a little surprised at what you find. There are several unique types of organic choices such as packaging made from cornstarch, mushrooms, and even seaweed. These biodegradable packaging alternatives have been increasing in popularity and are a wonderful way to help the environment.
Although many of us are trying to get away from the use of plastics. Plastic is not as eco-friendly as other alternatives, though you may need a sturdy and reliable material for certain products. Your best choice is to seek out plastics that have already been recycled. Just keep in mind that plastic can only be recycled once or twice most of the time, so use this choice only when you have to.
Benefits of Eco-Friendly Packaging
As you can see, there are many different options to choose from if you want your product packaging to be better for the environment. If you’re on the fence, check out these incredible benefits of using eco-friendly packaging:
Lower Carbon Footprint
Today’s consumers are very aware of their environmental impact.
Many customers will often stick to doing business with companies that are careful of their carbon footprint. For both environmental and financial reasons, it’s always best to take initiatives to use recycled products whenever possible. Any extra cost you incur will be more than made up for by consumers being more attracted to your products, packaging, and the company itself.
Improves Your Brand
As stated above, today’s consumers want to do business with companies that care about the environment. Many are so dedicated to this ideal that your recycling efforts and energy-saving efforts may very well become a part of your brand. In fact, if you can infuse your brand Identity or mission statement with one that includes being environmentally friendly, you’re likely to get even more attention.
When we talk about using eco-friendly materials as a way to improve your brand, this isn’t something consumers will notice. You can actually use your drive to be eco-friendly as a marketing opportunity. Make it very clear in your marketing materials, on your website, through social media, and everywhere else you use a marketing strategy that you’re dedicated to lowering your carbon footprint.
Contact Color Pages for Eco-Friendly Packaging
Color Pages offers product packaging for pharmaceuticals
, beverages, food
, and other industries. If you have any questions about product packaging or would like to know about our graphic design
and printing services
, reach out by calling (727) 530-3370 today to get a free quote.