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9 Reasons Custom Product Packaging is Important

9 Reasons Custom Product Packaging is Important
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Why should you consider custom product packaging for your products?

You have a unique product that stands out from your competition, yet you seem to be missing that extra something special that will gain attention and help grow your brand. While there are many different routes you can take, you might be missing a very simple solution – custom product packaging. With the right type of packaging, you can easily take your amazing product and make it even better. Today, we’re going to explore nine reasons why custom product packaging solutions can make even the best products even better.

Create a Good First Impression

It’s obvious your product is the most important part of the equation because if that doesn’t impress your customer, you’re already way behind. However, no matter what type of product you’re selling, its packaging is the first thing that a recipient experiences when they receive your product in the mail or see it on a store shelf. By presenting your product with well-designed, professional packaging, that first impression will stick with them.

Improve Your Brand Awareness

When you can easily recognize a brand by their logo, mascot, or other such identifier, this means they have brand awareness. A high level of brand awareness or recognition will almost always guarantee some level of success beyond the local level. Custom packaging not only allows you to display your brand identifiers, but the packaging itself can actually become an indicator of your brand that will stick with customers.

Perfect Fit for Your Product

We’ve all received some type of product where it didn’t fit very well inside the packaging. In some cases, this can cause damage to the product or to its accessories, not to mention giving it an overall sloppy appearance. Creating a custom product box will allow the item to fit snugly and securely within the package so that everything will look great and the chance of damage will be extremely unlikely.

Increase Your Brand’s Value

Everyone loves receiving packages in the mail or finding that special product in a store, but it gets kind of boring when every package is just brown cardboard and nothing else. If you can create custom product package that looks so incredible that your customer will want to include it in an Instagram post, you’ll be adding to your brand’s value. As a bonus, some of your customers will end up doing some of your marketing for you, which is even better!

Packaging Adaptable to Any Industry

Perhaps the best thing about custom packaging is that the sky’s the limit. No matter what industry you’re in, you can design a box that not only fits your company but will also fit right in with your industry. You can easily create custom product packaging for food, beverages, pharmaceuticals, cosmetics, novelty, toys, tools, and anything else your company designs, manufacturers, or provides.

Stand Out Against the Competition

With so many marketing opportunities available, it’s getting more and more difficult to stand out against your competition. There are plenty of ways to make this happen, however, and one of those is by creating a custom package that can be easily identified with your company. If competitors are offering a poor or lackluster packaging experience, this will give you an easy opportunity to outshine them.

Eco-Friendly Packaging Materials

Most manufacturers create packages from eco-friendly materials that can be recycled and/or reused. These companies also refrain from the use of chemicals that are harmful to the environment during their production process. Many of today’s customers want to feel good about the products they use in terms of reducing their carbon footprint, which will make your products even more attractive to them.

Gives the Recipient an Experience

It’s strange to think that something as simple as the package that a product is received in would create a memorable experience, but there are plenty of real-world examples. Take Apple, for instance. When you receive one of their computers or any other device, it’s presented almost as if you’ve won a prestigious award. Customers appreciate this level of detail and will thank you by being a valued customer and singing your praises.

Chance for Various Add-Ons

Custom product packaging also allows for a variety of different add-ons. A good example is the use of locking tabs that will increase the safety of your products. Pharmaceutical companies often use custom packaging that includes child locks so that kids won’t be able to easily get into the packaging. These add-ons will improve the functionality of the package while also setting you apart as a company.

Contact Color Pages for Custom Product Packaging

The professional printers at Color Pages can help you with custom product packaging and all other printing needs, including graphic design. If you have any questions about the customization we offer or our printing services, contact us by calling (727) 530-3370 to get a free quote.
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