What are the benefits of folding cartons for your products?

As a business, you’re always looking for new and exciting ways to attract consumers and make your incredible brand and product stand out. Packaging is one way to make this happen. There are several different product packaging types, but we’ve always been privy to custom folding cartons. Let’s take a look at how these uniquely designed cartons can benefit your products and company.

Establishes Your Brand

With so many businesses out there vying for attention, branding has become more important than ever. Custom folding cartons not only stand out, but they give you the opportunity to present your company’s logo and other traits to customers. If you can get your cartons to stand out against your competition, consumers may even be able to immediately identify your brand by its packaging.

Creates a Perfect Fit

Too often, companies use packaging with a lot of extra room inside, which does nothing but waste space. The idea, we suppose, is that larger packages will get more attention. But, in reality, all this does is make the packaging look unprofessional. Custom cartons create the perfect fit, which will give it a cleaner look and a more secure place for your product.

Better Customer Experience

Custom folding cartons provide a better customer experience in terms of appearance and functionality. It’s actually an interesting thing to think about. After all, the product should be all that anyone ever cares about. It’s not like you’re purchasing the product for its packaging. Yet, the use of graphic design and other packaging design attributes will make your product more attractive to many consumers.

Safeguards Your Product

To get from the manufacturer to a warehouse and then to a store and, finally, a person’s home, a product goes through a lot of travel. This is why packaging must be structurally sound so your product doesn’t get broken or damaged during transit. A well-crafted, custom carton will keep everything nice and snug while also allowing you to use Styrofoam and other materials to keep it safe.

Eco-Friendly Solution

As we’ve talked about before, there’s been a big push in recent years for companies to become more aware of their carbon footprint. Creating an environmentally friendly packaging solution is a great way to not only do your part in helping the planet, but many consumers will notice the effort you’re putting in to help the environment. Folding cartons made from recyclable or recycled materials is a great step in the right direction.

Marketing Opportunities

Companies are often surprised when they learn that the right type of packaging can make a great marketing tool. If you design a unique folding carton for your product you may find it featured on a YouTube unboxing video. Plus, you can market your entire company or even other products on the carton itself.

Folding Cartons are a Wise Investment

Overall, custom packaging is a great investment for your company. Due to the low production cost, flexible package designs, well-built exterior, and other benefits, the right type of packaging can mean a lot to your bottom line. If you can get to a point where customers identify your brand just by seeing the product’s packaging, then there’s a good chance that you’ll be etched in their brain, which can lead to them becoming a walking advertisement for your company.

Contact Color Pages for Custom Folding Carton Design

Color Pages offers product packaging for pharmaceuticals, cosmetics, food, beverages, and all other types of items. If you have any questions about custom folding cartons or would like to receive a free quote, contact our staff at (727) 530-3370 today.