5 Examples of Custom Product Packaging
To get inspiration for your own product’s packaging, it’s important that you look at what other companies are doing. The truth is that there are many amazing examples of custom product packaging for food, beverages, pharmaceuticals, cosmetics, and many other products.
Today, we’re going to share five of our favorite design options:
Honey in a Bee Bottle
Food packaging allows many different opportunities for originality and creativity. One of the simplest yet most ingenious designs we’ve seen in recent months was a round, bulbous honey container that was translucent with black stripes. It was designed to match the appearance of a bumblebee, and it looks absolutely fantastic.
Realistic Juice Packaging
A really cool idea that we’ve seen several times throughout the industry is to create beverage packaging that somehow matches the beverage itself. One way to go about this is to create a container that’s shaped like a pineapple, apple, orange, or whatever fruit beverage you’re producing. Another path you can take is to match the colors or textures of the source.
Pet Crate Food Dispenser
There are many different creative designs out there for pet supplies, food, etc. One of our personal favorites was a pet food dispenser fashioned to mimic the look of a pet crate. Not only is this an attractive container, but designing it to be a functional dispenser makes the design even better.
Fresh Out of the Oven
Who would have thought that emulating the appearance of an appliance could give your product panache? There are a few different ways that you can do this, but the best we’ve seen were pizzas and cookies served in a box that was made to look like a stove top. The idea here was to impress upon customers that their food was both fresh and just like it was homemade.
Minimalist Packaging Design
Minimalist packaging has been a popular trend for many years, but few have done it quite as well as a startup company called Soylent. This company produces ready-to-eat liquid “food” that provides you with necessary nutrients and vitamins. Their packaging doesn’t include any flair at all, instead sticking only to the facts of the product.
How to Create You Own Eye-Catching Design
These are only a few examples of the many amazing custom product packaging designs out there. Designing a package that allows consumers to distinguish your brand identity and product instantly is a wonderful way to conduct business. Here are a few techniques to help you create eye-catching designs:
Think About Your Customers
The most important element when designing a package for your product is to think about how your customers will react. If you think they’ll enjoy packaging that’s shaped like the product you’re offering, that’s one way you can go. The type of customer you’re attracting matters as well, so if your product appeals to the unboxing crowd, then you may want to keep that in mind.
Keep Your Product Safe
There are certain givens when designing a package for your product, such as using eco-friendly, sustainable packaging materials. But, no matter what type of shape or style you choose, you must ensure that your product will stay safe during delivery. Your custom packaging could be the best in the world, but if your product gets damaged, you’ll have a terrible reputation.
Have Fun with the Design
Although you want to create a design that puts the product in a professional light and is perhaps functional, never forget to have fun with the design. If a potential customer can look at your package and instantly be interested in it, you’re already halfway there to them becoming a customer. You may even want to make your package design part of a focus group to get multiple opinions.
Consider Your Competitors
How your product looks on the shelf at the grocery store or online is extremely important. But, you also need to compare it to your closest competitors and make sure that you’re offering something unique. One thing you definitely want to avoid – whether accidental or intentional – is creating a design so similar that it looks like you’ve copied them.
Balance Costs and Value
When designing custom packaging, you need to calculate all of your production costs and then compare that to the perceived value. You may be offering a product that is so simple and straightforward that you may be better off with minimalistic design rather than something overt. This can sometimes take a bit of trial and error to figure out, but it’s definitely important.
Contact Color Pages for Custom Product Packaging
The professionals at Color Pages are masters of graphic design and can provide you with superior printing services and amazing custom product packaging. If you have any questions about our services or would like to see some samples of our work, reach out by calling us at (727) 530-3370 today for a free consultation.